Mascara is often called the desert island beauty product - the one item many wouldn't want to live without.
But with countless formulas and wands available, finding your perfect match and applying it correctly can be challenging. Here is everything you need to know about selecting and applying this essential eye-enhancing product.
Your ideal mascara depends on your natural lashes and desired outcome. If you have short, straight lashes, look for lengthening formulas with curved brushes. For thin lashes, volumizing mascaras with fuller brushes work best. Those blessed with naturally long lashes might prefer defining formulas that separate and enhance what they already have.
Consider the formula's consistency. Dryer formulas are great for building volume without clumps, while wetter formulas excel at coating lashes evenly for length. Waterproof formulas are perfect for humid climates or emotional occasions but require more gentle removal to protect your lashes.
The brush design is crucial. Plastic brushes with shorter bristles provide precision and separation, while traditional fiber brushes with longer bristles create volume. Curved brushes lift and curl, while ball-tipped wands help reach corner lashes and add definition.
Start with clean, dry lashes. If using an eyelash curler, curl before applying mascara to prevent lash breakage. Position yourself with a steady hand and good lighting.
Begin at the base of your lashes. Wiggle the wand back and forth while moving upward - this creates volume at the roots while lengthening the tips. The wiggling motion helps separate lashes and prevent clumping. For the lower lashes, hold the wand vertically for precise application.
Layer strategically. Apply your first coat to all lashes, then immediately apply a second coat before the first dries completely. This helps build volume without creating spidery clumps. For the most natural look, concentrate additional coats on the outer lashes to create a subtle cat-eye effect.
Don't forget the tips. Lightly touching the wand to your lash tips adds length and definition. For corner lashes, use the tip of the wand for precise application.
Replace your mascara every three months to prevent bacterial growth. Never pump the wand in the tube - this introduces air that can dry out the formula and breed bacteria. Instead, twist the wand while removing it to pick up the product.
Remove mascara gently each night using an oil-based remover or micellar water. Hold a saturated cotton pad against your lashes for 30 seconds before wiping away - this prevents unnecessary pulling and rubbing that can damage lashes.
With the right mascara and proper application technique, you can achieve everything from subtle enhancement to dramatic glamour. Remember that practice makes perfect, and don't be afraid to experiment with different formulas and techniques until you find your perfect mascara routine. Your eyes deserve to shine, and well-applied mascara is the perfect way to make them the center of attention.